Privacy Policy


(updated 03/13/2024)

Signal Advisors USA, Inc., and its subsidiaries including Signal Advisors Insurance, LLC (collectively, also referred to as “we,” “our,” “us”, or “Signal Advisors”) was founded to help top financial professionals become more successful and scale their business in ways that were not previously possible. By combining market-leading service and technology, we are reinventing the way top advisors do business.  This Privacy Policy may be referred to herein as “Policy” or “Privacy Policy”. The policy replaces and supersedes any previous privacy policy. 

What Information Do We Gather?

When you visit our Website and Portal (“Site”), we collect only the information and personal data you have agreed to provide to us that is necessary to identify your needs and to provide you with better service.  Through your use of the Site or registration as a new user, we may request personal data including, but not limited to:

  • Name, company, and title
  • Contact information including email address and cell phone number
  • Demographic information including postal code
  • Internet Protocol (“IP”) Address and other persistent identifiers
  • If you become a registered user or if you conduct transactions through this Site, we will collect information about the transactions you engage in while on the Site and other potential activities on the Site.  This information may include, without limitation, areas of the Site that you visit, transaction type, content that you view, download or submit, transaction amount, payment, and billing information as well as the nature, quantity and price of the goods or services you exchange and the individuals or entities with whom you communicate or transact business. 

Some of this personal data, including name, company and contact information, will only be collected if you voluntarily provide it during the user registration process.  We may also track information such as the domain name and the name of the web page from which you entered our Site, and how much time you spend on each of our pages.  We collect information that is combined with other web visitors' information, such as how many times visitors click on each web page and the methods by which our Site was found.

We may collect IP addresses and website usage information from you when you visit our Site via the use of “cookies.” An IP address is a number that is assigned to your computer when you are using your browser on the Internet. A cookie is a small file that is stored on the hard drive of your computer ready for future access when you return to our Site. We use cookies to deliver web content specific to you and to keep track of your online order activity. Cookies cannot pass viruses, harm your computer, or pass on private information such as an email address without the computer user’s intervention. Cookies contain session identification numbers that allow our systems to recall previous sessions for authentication efforts and assemble information from our gathered data. You can configure your computer’s browser to alert you when a site is attempting to send you a cookie and allow you to accept or refuse the cookie. You should visit the “Help” section of your browser for how to manage your cookie settings, or follow the links below:

Further information on how to prevent cookies from being stored on your device can be found on under the “manage cookies” section. Alternatively, you can access further information by going to the help menu within your internet browser. To opt out of being tracked by Google Analytics across all websites visit

We use cookies to give you the best experience on our Site. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Site.

What Do We Do With the Personal Information We Collect?

You will be asked to provide personal data in certain fields on this Site that allow you to be able to use our Site, offerings, products, and services (collectively, the “Services”).  The personal data we collect is used only for the purpose we state at the time of collection or for purposes contained below.  For example, our uses may include, but are not limited to, the following:

  • To process transactions. Signal Advisors uses personal data such as name, physical address, telephone number, email address, and company/institution to engage in interactions with you, including contacting you about your transactions with the Site. 
  • To process payments. We use financial/credit card and payment information to process your requests and may need to share some of this information with delivery services, credit card clearing houses, and other third parties to complete the transaction.
  • To provide support or other offerings or services. Signal Advisors may use your personal data to provide you with support or other offerings or services that you have      requested. Signal Advisors may also use your personal information to respond directly to your requests for information.
  • To provide information based on your needs and respond to your requests. Signal Advisors may use your personal data to provide you with notices of new product releases and service developments.
  • To administer requests. Signal Advisors may contact you if you make requests to confirm certain information about your requests. We may also use this information to confirm compliance with licensing and other terms of use and may share it with your company/institution.
  • To select content, improve quality, and facilitate use of the websites and Services. Signal Advisors may use your personal data, including the information gathered as a result of site navigation and electronic protocols and cookies (including third-party cookies), to help create and personalize website content, improve website quality, track marketing campaign responsiveness, evaluate page response rates, conduct usability testing, and facilitate your use of the websites (for example, to facilitate navigation and the login process, avoid duplicate data entry, enhance security, and preserve order information between sessions).
  • To serve personalized advertising to you. We don't share your personal data with advertisers without your consent. We allow advertisers to choose the characteristics of users who will see their advertisements, and we may use any of the non-personally-identifiable data attributes we have collected to select the appropriate audience for those advertisements. When you click on or otherwise interact with an advertisement, there is a possibility that the advertiser may place a cookie in your browser and that your attributes meet the criteria the advertiser selected.
  • To assess usage of products, offerings, and services.  We may track your usage of our products, offerings, and services to determine your level of usage, and those usage statistics may be made available to our content licensors and your company/institution.
  • To update you on relevant Signal Advisors benefits, programs, and opportunities.  We may communicate with you regarding relevant Signal Advisors benefits, programs, and opportunities available to you.
  • To engage with third parties.  We may share your personal data with third parties in connection with services that these individuals or entities perform for or with us. These third parties are restricted from using this data in any way other than to provide services for us or for the collaboration in which they and Signal Advisors are contractually engaged (for example, hosting a Signal Advisors database or engaging in data processing on our behalf, or mailing you information that you requested).  We carefully select these third parties, and they are obligated to keep your data secure. 
  • To protect Signal Advisors content and services.  We may use your personal data to prevent potentially illegal activities and to enforce our terms and conditions.  We also use a variety of technological systems to detect and address anomalous activity and to screen content to prevent abuse, such as spam.  These efforts may, on occasion, result in a temporary or permanent suspension or termination of some functions for some users.  By using our Site, you acknowledge and agree that we may access, retain and disclose the personal data we collect and maintain about you if required to do so by law or in a good faith belief that such access, retention, or disclosure is reasonably necessary to: (a) comply with legal process (e.g. a subpoena or court order) or law; (b) enforce our Terms of Service, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; (d) respond to your requests for customer service; and/or (e) protect the rights, property or personal safety of Signal Advisors, its agents and affiliates, its users and/or the public. This includes exchanging information with other companies and organizations for fraud protection, compliance with applicable law, and spam/malware prevention, and similar purposes.
  • To get feedback or input from you. In order to deliver products, offerings, and services of most interest to our customers, from time to time, we may ask members, customers, volunteers, and website visitors to provide us input and feedback (for example through surveys, usability studies, focus groups).
  • To protect Signal Advisors information assets as well as your own personal data. Our policies      protect      the confidentiality, integrity, and availability of Signal Advisors information assets by following a risk management approach based on policies, standards, guidelines, and procedures to meet security objectives while supporting business and operational goals.
  • To assist in Business Transfers. As we continue to develop our business, we may buy, merge, or partner with other companies. In such transactions, (including in contemplation of such transactions) user information may be among the transferred assets. If a portion or all of Signal Advisors’ assets are sold or transferred to a third-party, customer personal data (including your email address) would likely be one of the transferred business assets. If such transfer is subject to additional mandatory restrictions under applicable laws, we will comply with such restrictions.

To the extent that we collect certain demographic information about you, we may use this information in our market research, but we will do so only after we “anonymize” or “pseudonymize” the data, i.e., remove information that would confirm your identity.  By using or accessing the Site or the Services, you consent to being contacted by us for any business, marketing, commercial, and/or administrative purpose via telephone, mail, email, text, social media, or any other communication method. This consent shall continue until it notice that the consent is terminated, which you may do at any time by sending an email to, providing details of your request.

This Site does not collect personal data when you browse the Site and request pages from our servers unless you voluntarily and knowingly provide such information to us.  This means that we will not know your name, your email address, or any other personal data just because you browse the Site unless you: 

  • access the Site from a link in an email that we have sent to you;
  • have created a profile and you either log-in to your account or choose to be remembered via your cookie or your web-enabled mobile device.

In these cases we will know who you are based on the information you previously supplied to us.  When you request a page from our Site, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request and other information that is provided in the HTTP header.  We collect the HTTP request header information in order to make our Site functions correctly and provides you with the functionality that you expect to see.  We also use this information to personalize content presented to you, better understand how visitors use our Site and how we can better tune it, its contents, and functionality to meet your needs.  We only use your personally identifiable information for those activities listed at the time you submit your information to us.  For example, if you provide us with an email to inform you of special events, then that is what we will use your email address to do.  If we would like to use your personally identifiable information for an unrelated activity, we will first request your consent to do so.

Who Can Use the Information We Collect and How?

We may provide your personal data to third parties, or third parties may collect personal data from you on our behalf if we have contracted with that third party to provide some part of the information or service that you have requested.  Other than those who act on our behalf and except as explained in this Policy or any other agreement or policy, personal data you provide at this Site will not be transferred to unrelated third parties, unless we have a legal or contractual basis to do so.  However, please note that personal data provided to this Site is subject to disclosure pursuant to judicial or other government subpoenas, warrants or orders.  We will only provide this information after approximately two weeks following receipt of a valid subpoena or other legal process in a civil case.

How Do We Protect the Personal Information We Collect?

Security of Personal Data

We are committed to protecting the security of your personal data. Depending on the circumstances, we may hold your information in hard copy and/or electronic form. For each medium, we use technologies and procedures to protect personal data. We review our strategies and update as necessary to meet our business needs, changes in technology, and regulatory requirements.  We take our security obligations seriously and so should you.  While we are responsible for maintaining the security of this Site, you must also access and use this Site in a manner that is responsible and secure.  We adhere to internationally recognized security standards.  In addition, we have implemented a series of policies, procedures, and training to address data protection, confidentiality, and security, and we update and review the appropriateness of these measures on a regular basis.

Storage and Transfer of Personal Data

The personal data we collect may be stored and processed in your region, in the United States or in any other country where we, our affiliates, or contractors maintain facilities, including outside the United States and European Union. We take steps to ensure that the data we collect under this Privacy Policy is processed pursuant to the terms thereof and the requirements of applicable law wherever the data is located.

We also collaborate with third parties such as cloud hosting services and suppliers located around the world to serve the needs of our business, workforce, clients, and customers. In some cases, we may need to disclose or transfer your personal data within Signal Advisors or to third parties in areas outside of your home country. When we do so, we take steps to ensure that personal data is processed, secured, and transferred according to applicable law.

If you would like to know more about our data transfer practices, please email

Retention of Personal Data

We retain personal data for as long as necessary to provide the services and fulfill the transactions you have requested, or for other business purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. We are required by law to keep some types of information for certain periods of time     .  If your personal data is no longer necessary for the legal or business purposes for which it is processed, we will generally destroy or anonymize that information.

What Are Your Rights Regarding Your Personal Data?

We respect your right to access and control your personal data. You have choices about the data we collect. When you are asked to provide personal data that is not necessary for the purposes of providing you with our      Services, you may decline. However, if you choose not to provide data that is necessary to provide      an Offering, you may not have access to certain features, Sites     , or Services.

Access to personal data: In some jurisdictions, you have the right to request access to your personal data. In these cases, we will comply, subject to any relevant legal requirements and exemptions, including identity verification procedures. Before providing data to you, we will ask for proof of identity and sufficient information about your interaction with us so that we can locate any relevant data. We may also charge you a fee for providing you with a copy of your data (except where this is not permissible under local law).

Correction and deletion: In some jurisdictions, you have the right to correct or amend your personal data if it is inaccurate or requires updating. You may also have the right to request deletion of your personal data. Please note that such a request could be refused because your personal data is required to provide you with the      Services you requested     , or that it is required by the applicable law.

Portability: If you reside within the European Union, you have the right to ask for a copy of your personal data and/or ask for it to be ported to another provider of your choice. Please note that such a request could be limited to the only personal data you provided us with or that we hold at that given time and subject to any relevant legal requirements and exemptions, including identity verification procedures.

Marketing preferences: If you have provided us with your contact information, we may, subject to any applicable Spam Act or similar regulation, contact you via email, postal mail or telephone about our products, services and events that may be of interest to you, including newsletters.

E-mail communications you receive from us will generally provide an unsubscribe link allowing you to opt-out of receiving future email or to change your contact preferences. E-mail communications may also include a link to directly update and manage your marketing preferences. Please remember that even if you opt out of receiving marketing emails, we may still send you important Service information related to your accounts.

How Do You Opt-out of Personal Information Sharing with Our Business Partners?

We may use third party analytics vendors to evaluate and provide us with information about the use of our Services and viewing of our content.  Some of the information you see on our Sites may be customized based on automated predictions about your interests, which predictions are generated from your visits over time and across different websites, using tools such as Google Analytics.  This information allows us to create content of greater interest to you and can also be used to serve ads based on your past visits to our Sites.  Note that you can opt out of a third-party vendor's use of cookies, including use by Google, by visiting the Network Advertising Initiative opt-out page ( 

For more information about how targeted Network Advertising works, please visit: or advertising.

You may opt-out of third party targeted advertising or analytics in two ways:  1) By directly notifying a Network Advertising service provider via its opt-out tools (Please see above), or 2) using your browser’s Do Not Track (DNT) settings to indicate that you do not wish to receive targeted advertising based on your overall internet usage.  For more information about DNT and how it works, please visit the Future of Privacy Forum’s website:

We will make a good faith reasonable effort to honor your DNT browser settings for opting out of receiving targeted third party advertising based on your overall Internet usage.  Please note that various browsers frequently update technology or change their settings and business practices without advance notice, and we may not have the latest information on how to honor your preferences.  If you exercise either opt-out option – the cookie opt-out or the browser opt-out – you will continue to receive advertising, but such advertising may not relate to your specific interests, previous purchases, or search history.

However, you cannot opt-out of our contextual analytics and advertising, which is based on your usage of only our Services. We will continue to serve you contextual advertising.  We will also continue to monitor your usage and search or transaction history to provide us with analytics on how well our Services, features, and activities are functioning and used. We will also share this information in an aggregated or anonymized form (meaning that no one individual person can be identified) within Signal Advisors.

You can also opt out of our marketing emails at any time by contacting us at or by sending us a post card to “OPT OUT”, Signal Advisors, 1555 Broadway St., Detroit, MI 48226.

How Do You Correct and Update Your Personal Data?

We aim to keep all personal data that we hold accurate, complete and up-to-date. While we will use our best efforts to do so, we encourage you to tell us if you change your contact details. If you believe that the information we hold about you is incorrect, incomplete or out-of-date, please contact  You can change or correct your personal data at any time.  Just send an email with your old information and your corrections to with "Correction" in the subject line.

What is Our Privacy Policy If You Are an Underage Child?

We understand the importance of protecting the privacy of all individuals, especially the very young.  Our services are intended for United States audiences over the age of 18.  Our Site and its Services are not directed to children, and you may not use our Services if you are under the age of 13. You must also be old enough to consent to the processing of your personal data in your country (in some countries we may allow your parent or guardian to do so on your behalf). You must be at least 16 years of age to use any      Site      forums.  Subscribing to our Services is restricted to adults who are either 18 years of age or older or as otherwise legally defined by the country of your residency.

What Happens When You Link to a Third-Party Web Site?

If you click on a link and go to another site, you will be subject to that website’s privacy policy.  We encourage you to read the posted privacy policy statement at any website before submitting any personal data at all.

What Happens When We Update Our Privacy Policy?

We may on occasion update our Privacy Policy and you agree to be bound by the revised terms.  Your acceptance of any      changes to this Privacy Policy is indicated by your continued use of our Services and/or accessing the Site. Any modification will become effective when it is first posted to the Site.  You are responsible to return to the Site from time to time to review the most current Privacy Policy. We also may notify you by posting a new version of this Privacy Policy, notifying visitors on the website that a new version has been posted, or any other method.  In the event that there is an irreconcilable conflict between this Privacy Policy and any contract signed by you and us, the contract signed by you and us will control. This Privacy Policy replaces and supersedes any prior privacy policy. To the extent there is any conflict between this Privacy Policy and the Signal Advisors Wealth, LLC Privacy Policy Notice (the “Signal Wealth Notice”), as to Signal Advisors Wealth, LLC, the Signal Wealth Notice controls.

Your California Privacy Rights – California Residents


We have adopted the following disclosures comply with the California Consumer Privacy Act of 2018, as amended, and implementing regulations (“CCPA”) and other California privacy laws. Any terms defined in the CCPA, other California privacy laws, or in our Privacy Policy have the same meaning when used in this notice.


This California Privacy Notice (“Notice” or “Privacy Notice”) applies to “Consumers” as defined by CCPA as a supplement to other privacy policies or notices that we may issue.  In the event of a conflict between any of our other policies, statements, or notices and this Notice, this Notice will prevail with regard to California Consumers and their rights under the CCPA.


Information We Collect and How We Use and Share It      

We collect personal data that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal data”). 


The following is a description of our data collection practices, including the personal data we may collect, the source of that information, the purposes for which we collect information (in addition to as otherwise set forth herein), and whether we disclose that information to external parties. We may use any and all of the information for any purposes described in this Privacy Notice.



  • We collect your name, address, date of birth, Social Security Number, Policy Numbers, Bank Account Numbers, phone number, and email address when you create an account with us or it is provided to us through financial and transactional records. We use this information to provide our Services, respond to your requests.
  • We may collect the name of beneficiaries and the annuitant owner in order to provide the Services.
  • We collect a unique numerical identifier, assigned to you by a first-party cookie, automatically when you use our Services in order to identify you, provide our services, prevent fraud, and provide you with targeted information and offers.
  • We collect your IP address automatically when you use our Services. We use this information to identify you, gauge online activity on our mobile application, and measure the effectiveness of online services, applications, and tools.
  • We collect your Device ID automatically when you use our Services. We use this information to monitor your use and the effectiveness of our Services, and to identify you.



  • We collect your name, phone number when you create an account with us or provided to us. We use this information to provide our Services, respond to your requests.
  • We may collect your Social Security Number to provide you with the Service.
  • We may collect banking information in order to provide the Services.
  • We collect life or health insurance or other financial services information directly from you or from records provided to us. We use this information to provide you with the Service.



  • We collect information about your age and date of birth when you create an account with us or when your information is provided to us. We use this information to provide you with the Service and to better calibrate our assessment tool.



  • When you engage with us, we create records of your interactions with us and the Services provided. We use this information to measure the effectiveness of our Services and use this information to better calibrate our assessment tool.



  • We collect information about your browsing history, search history, and information regarding your interaction with our Site.



  • As described above, we collect your IP address automatically when you use our Site. We can determine your general location based on the IP address. 



  • If you contact us via phone, we may record the call. We will notify you if a call is being recorded at the beginning of the call. We do not collect your image or any thermal, olfactory, or similar information.



  • We collect business information, including your name, company, and job title, and business contact details from you when send us a request through our Site. We use this information to reach out to you.



  • We do not collect any information about the institutions you have attended. 



  • We do not collect information about your physiological, biological, or behavioral characteristics.



  • We analyze your personal data to create a potential Services profile. We use this information to offer our Services. We provide this information to Service providers within your zip code or within a local radius.  


When we disclose personal data for a business purpose, we enter into an agreement that describes the purpose of the agreement and requires the recipient of the personal data both to keep it confidential and to not use it for any purpose except to perform the contract.  The CCPA prohibits third parties who purchase the personal data we hold for you from reselling it unless you have received explicit notice and an opportunity to opt-out of further sales.


Either we or our Service Providers also may use your information for the following Business Purposes (as defined in the CCPA) on a day-to-day basis:

  • Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  • Debugging to identify and repair errors that impair existing intended functionality.
  • Short-term, transient use, provided that the personal data is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction.
  • Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
  • Undertaking internal research for technological development and demonstration.
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.

Does Signal Advisors “Sell” Your Personal Information?

We may sell or receive remuneration for your personal information as currently defined under the CCPA, meaning that we may rent, disclose, release, transfer, make available or otherwise communicate your personal information to a third party for monetary or other valuable consideration. Under the CCPA, you have the right to opt out of the sale of your personal information by clicking the following link and putting in the email your name, contact information, and the statement "Do not sell my personal information".


How to Exercise Your Rights Under the CCPA

Under the CCPA you have the right to find out about the personal information that we have collected and how that information has been used or disclosed. You also have the right to request that we delete your personal information. If you wish to exercise any of the rights listed below, or if you would like additional information, please contact us at


  • The Right to Access and Know About Personal Information Collected, Disclosed, or Sold

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:


  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we disclosed your personal information for a business purpose, identifying the personal information categories that each category of recipient obtained.


For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.


  • The Right to Request Deletion of Your Personal Information

Subject to certain exceptions, you have the right to request that we delete any of all of your personal information that we collected from you and retained over the past 12 months. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. You may request that only a portion of your information be deleted.


We may deny all or part of your deletion request if retaining the information is necessary for us or our service providers to:

  • Complete the transaction for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated based on our ongoing business relationship with you, or otherwise perform our agreement with you
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities
  • Debug products to identify and repair errors that impair existing intended functionality
  • Exercise free speech or ensure the right of another consumer to exercise their right of free speech or other right provided for by law
  • Comply with law or a legal obligation
  • Otherwise use your personal information internally, in a lawful manner that is compatible with the context in which you provide the information.


  • The Right to Opt-Out of the Sale of Your Personal Information


The CCPA provides you with the right to opt out and stop businesses from selling your personal information. This right applies to all California consumers ages 16 or older and may be exercised at any time.

If you are 16 years of age or older, you have the right to direct us to not sell your personal information at any time (the "right to opt-out"). Our websites and products are not intended for minors. We do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the "right to opt-in") from either the consumer who is at least 13 but not yet 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to personal information sales may opt-out of future sales at any time.

How to exercise this right:

  • By contacting Signal Advisors at the toll free number: 1-866-7-SIGNAL, providing details of your request; or
  • By sending an email to, providing details of your request

While there is not yet a consensus, data practices of third-party cookies and tracking technologies associated with our websites and mobile app may constitute a “Sale” of your personal information as defined by the CCPA. You can exercise control over browser-based cookies by adjusting the settings on your browser, and mobile devices may offer ad limitation choices. In addition, third party tools may enable you to search for and opt-out of some of these trackers, such as the Ghostery browser plug-in available at You can learn more about your choices regarding certain kinds of online interest-based advertising in our privacy policy. We do not represent that these third party tools, programs or statements are complete or accurate, clearing cookies or changing settings may affect your choices and you may have to opt-out separately via each browser and other device you use.

Some browsers have signals that may be characterized as do not track signals, but we do not understand them to operate in that manner or to represent a “do not sell” request by you; accordingly, currently we do not view these signals as a do not sell request. We understand that various parties are developing do not sell signals and we may recognize certain such signals if we conclude such a program is appropriate.

We do not knowingly sell the personal information of Consumers. All consumers, regardless of age, may opt out of our promotional emails by clicking the ‘unsubscribe’ link on each of our brand emails.

  • The Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights, and will not engage in the following behaviors:

  • Denying you goods or services
  • Charging you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties
  • Providing you a different level or quality of goods or services
  • Suggesting that you may receive a different price or rate for goods or services or a different level or quality of goods or services


When you exercise these rights and submit a request to us, we will verify your identity by asking for information about your relationship with Signal Advisors, such as email address on file.


We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.


Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. 

Authorized Agents

You may authorize a natural person or a business entity registered with the California Secretary of State to act on your behalf to make a request to know or to delete your personal information.


To do so, you must (i) verify your identity to Signal Advisors and provide that authorized agent written permission to make such a request or (ii) provide the authorized agent with power of attorney pursuant to the California Probate Code sections 4000 to 4465.


The authorized agent must include those authorizations in the verifiable consumer request.


Children 16 and Under

We do not knowingly collect, solicit, or share personal information from children under the age of 16. If we have knowledge that a child under 16 has submitted personal information in violation of this Policy, we will delete that information as soon as possible. If you believe we may have obtained information in violation of this Policy, please email us at, or call us at 866-7-SIGNAL, providing details of your conern.

Questions About The CCPA?

If you have questions or concerns regarding this statement, you should first contact us via email at, providing details of your questions or concerns. 

Changes to this Privacy Policy

We reserve the right to amend this Privacy Notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes. If we are required by applicable data protection laws to obtain your consent to any material changes before they come into effect, then we will do so in accordance with law.

California Shine the Light Law

If you are a California resident and have an established business relationship with us and want to receive information about how to exercise your third party disclosure choices, you must send a request to the following address with a preference on how our response to your request should be sent (email or postal mail).  You may contact us in two ways. Send an email to, providing details of your request.

Alternatively, you may contact us at:

Signal Advisors

1555 Broadway St.

Detroit, MI 48226

Attn:   Your California Privacy Rights

c/o Privacy Administrator

For requests sent via email, you must put the statement “Your California Privacy Rights” in the subject field of your email.  All requests sent via postal mail must be labeled “Your California Privacy Rights” on the envelope or post card and clearly stated on the actual request.  For all requests, please include your name, street address, city, state, and zip code.  (Your street address is optional if you wish to receive a response to your request via email. Please include your zip code for our own recordkeeping.) We will not accept requests via the telephone or by facsimile.  We are not responsible for responding to notices that are not labeled or not sent properly, or do not have complete information.  

If you are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.

Law, Jurisdiction, and Venue.  

The Privacy Policy shall be governed by and construed in accordance with the laws of the State of Michigan, excluding its conflicts of law rules, and the parties consent to exclusive jurisdiction      in the state and federal courts located in Michigan. The parties agree: (1) that this Privacy Policy is entered into in Wayne County, Michigan and that the services are being provided from Wayne County, Michigan; (2) by entering into this Privacy Policy the parties are conducting business in Wayne County, Michigan; (3) that venue in Wayne County, Michigan is convenient and proper, each irrevocably waiving any argument that Wayne County, Michigan is an inconvinent forum.

If You Have Questions

If you have questions or concerns regarding this statement, you should first contact us via email at, providing details of your request.

Cookie Policy


This site, like many others, uses small files called cookies to help us customize your experience. Find out more about cookies and how you can control them.

This page contains information on what cookies are, the cookies used by Signal Advisors ("us," “we,” “our,” or “Company”) website, how to switch cookies off in your browser, how to specifically switch off advertising cookies, and some useful links for further reading on the subject. If it does not provide the information you were looking for, or you have any further questions about the use of cookies on the Company website, please email, providing details of your request.

What are cookies?

Cookies are small text files that are stored by the browser (for example, Internet Explorer or Safari) on your computer or mobile phone. They allow websites to store things including your user preferences. Think of cookies as providing a ‘memory’ for the website, so that it can recognize you when you come back and respond appropriately.

How do we use cookies?

On our Site, you may encounter the following types of cookie:

Site performance cookies
Anonymous analytics cookies
Geotargetting cookies
Registration cookies
Advertising cookies
Third party advertising cookies

Site performance cookies

This type of cookie remembers your preferences for tools found on the Company’s website, so you don’t have to re-set them each time you visit. Examples include:

– Volume settings for our video player
– Whether you see new content first
– Video streaming speeds that are compatible with your browser

Anonymous analytics cookies:

Every time someone visits our website, software provided by another organization generates an “anonymous analytics cookie.”  These cookies can tell us whether or not you have visited the site before.  Your browser will tell us if you have these cookies and, if you don’t, we generate new ones.  This allows us to track how many individual users we have, and how often they visit the site.

Unless you are signed in to the Site, we cannot use these cookies to identify individuals. We use them to gather statistics, for example, the number of visits to a page. If you are logged in, we will also know the details you gave to us for this, such as your username and email address.

Geotargetting cookies

These cookies are used by software which tries to work out what country you are in from the information supplied by your browser when you click on a web page. This cookie is completely anonymous, and we only use it to help target our content – such as whether you see a country specific home page – and advertising.

Registration cookies

When you register with us, we generate cookies that let us know whether you are signed in or not.  Our servers use these cookies to work out which account you are signed in with, and if you are allowed access to a particular service. It also allows us to associate any comments you post with your username.  If you have not selected “keep me signed in”, your cookies get deleted when you either close your browser or shut down your computer.  While you are signed into either of the sites, we combine information from your registration cookies with analytics cookies, which we could use to identify which pages you have seen.

Advertising cookies

These cookies allow us to know whether or not you’ve seen a particular ad or a type of advertisement, and how long it is since you’ve seen it.  We also use cookies to help us use targeted advertising. We may use cookies set by another organization so we can more accurately target advertising to you.  These cookies are anonymous – they store information about what you are looking at on our site, but not about who you are.

Third party advertising cookies

Some content you see on the Site is provided by other organizations. Some of these organizations use their own anonymous cookies to track how many people have seen a particular ad, or to track how many people have seen it more than once.  The companies that generate these cookies have their own privacy policies, and we have no access to read or write these cookies. These organizations may use their cookies to anonymously target advertising to you on other websites, based on your visit to the Site.

Other third party cookies

On some pages of our website, other organizations may also set their own anonymous cookies. They do this to track the success of their application, or to customize the application for you. Because of how cookies work, our website cannot access these cookies, nor can the other organization access the data in cookies we use on our website.

How do I turn cookies off?

It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. However, we cannot tell if you are signed in without using cookies, so you would not be able to post comments.

All modern browsers allow you to change your cookie settings. You can usually find these settings in the Options or Preferences menu of your browser. To understand these settings, the following links may be helpful, or you can use the Help option in your browser for more details.

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari web and iOS.

You can also visit the trade body representing these advertising platforms for more information: Network Advertising Initiative.

Useful links

If you would like to find out more about cookies and their use on the Internet, you may find the following links useful:

Microsoft Cookies guide
All About Cookies

If you would like to contact us about cookies please email us at, providing details of your request.